Real Madrid partners with Uber Eats for three seasons until 2029

Real Madrid officially signed a partnership with Uber Eats on Wednesday, making the delivery platform its official partner for the next three seasons, until June 2029.

The brand will benefit from visibility during matches played at the Bernabéu as well as across all of the club’s digital channels. The first joint campaign, titled “Hunger Brought Us Here”, pays tribute to the great comebacks that punctuate the history of the White House.

“We are delighted with this alliance with a leading company in its sector with which we share values such as leadership, teamwork, the spirit of excellence and the pursuit of perfection,” said Emilio Butragueno, Director of Institutional Relations at Real Madrid.

On Uber Eats’ side, Marinus van Gestel, General Manager of the platform in Spain, highlighted the shared ambition of both entities: “Real Madrid has built its history with an ambition and hunger for victory that remain intact. This alliance offers us a unique opportunity to connect with its supporters and be part of the way they experience football.”

The agreement goes beyond meal delivery alone: it also integrates parent company Uber, paving the way for future ride-sharing and shared mobility initiatives aimed at improving supporter mobility around the Bernabéu.