Jimmy-Jay Morgan's six goal contributions fire West Brom to the top of the Championship

Jimmy-Jay Morgan has made an immediate impact in the Championship, contributing three goals and three assists across his first six appearances for West Bromwich Albion since joining from Chelsea in mid-June — a return that has helped fire the Baggies to the top of the second tier.

The 20-year-old attacker, who was named the EFL’s Young Player of the Month for August, arrived at The Hawthorns after a breakout loan spell at Peterborough in League One, where he scored 14 goals in six months. That form convinced West Brom to move quickly, completing his signing before pre-season had even begun.

“West Brom reached out super, super early,” Morgan told Mirror Sport. “They made their interest known and I was really keen to get it done. Within the blink of an eye I was doing a medical. I think I’d just got back from Ibiza, so it was probably even earlier than I expected. But it’s been perfect.”

Morgan’s path to The Hawthorns was shaped by a difficult experience the previous summer, when he found himself with no loan options on transfer deadline day before being sent to Peterborough. He resolved that it would not happen again, instructing his father and agent to secure a move well ahead of the following pre-season — a decision that paid off.

His six goal contributions are joint-highest of any player in the Championship so far, and his debut alone — a goal and an assist in the opening-day win at Norwich — signalled that the step up from League One would not unsettle him. Further goals against Middlesbrough and Watford have reinforced that impression.

West Brom head into this weekend’s fixtures top of the table, having won four of their opening six games. Morgan acknowledges the Championship’s demands are unlike anything he has faced before.

“Probably the concentration levels you need,” he said when asked about the biggest difference from League One. “You’ve got to be concentrated for the full 90 minutes; if you switch off even for just 30 seconds you can concede a goal or even two goals in the Championship. Also being able to go again — I’ve played five or six games in three weeks. It’s relentless.”

His fitness had been a concern at Peterborough, where he struggled to complete 90 minutes until December. A full pre-season at West Brom appears to have resolved that, and the early signs suggest the Baggies have unearthed another promising young striker in a club with a strong track record for doing exactly that.