Adidas returns to OM kit from 2027, for €35M per year

Adidas will reunite with Olympique de Marseille from the 2027-2028 season, ending nine years of partnership with Puma. According to L’Équipe, the two kit suppliers finalized an agreement in recent days to allow the three-stripe brand to take over a year before the scheduled end of the Puma contract, originally set for 2028.

The new deal represents a significant financial boost for the Marseille club: Adidas should pay between 32 and 35 million euros per year to OM, compared to around 20 million currently received from Puma. A welcome breath of fresh air given the club’s financial situation.

Adidas is no stranger to Marseille. The German brand accompanied the Phocéens from 1974 to 2018 — with a brief Reebok-Mizuno interlude between 1994 and 1996 — before giving way to Puma. This return marks the resumption of a relationship spanning several decades.

To formalize this new chapter, L’Équipe indicates that Adidas will gather part of its teams in Marseille early next week. The logistical challenge remains considerable, however: designing a kit typically requires between 18 and 24 months, a timeline that will need to be compressed so the new shirts are ready before the start of the 2027-2028 season.

On the pitch, OM is going through a calmer period after a difficult start to the season. The club has strung together three consecutive Ligue 1 victories — at Troyes (2-0), at Angers (5-2) and against Le Havre (4-3) — and currently sits eighth in the championship, though results in Ligue Europa remain awaited.