Michael Jordan's PSG deal earns him millions after Champions League final win over Arsenal

Michael Jordan stands to earn millions in royalties after Paris Saint-Germain beat Arsenal in the Champions League final at the Puskas Arena on Saturday, with the Jumpman brand’s five per cent merchandise cut set to grow sharply on the back of PSG’s back-to-back European title.

Luis Enrique’s side became the first team in eight years to successfully defend the Champions League crown, coming from a goal down to draw 1-1 before beating the Gunners on penalties. The result is unambiguously good news for Jordan, whose eponymous brand has sponsored PSG since 2018 — making the French club the first football team to carry the iconic Jumpman logo.

Jordan’s arrangement with Nike, the parent company of his brand, entitles him to five per cent of all merchandise sold bearing his logo. That royalty stream has grown steadily since the PSG partnership began, and a second consecutive Champions League title is expected to accelerate it further.

Fans have already begun purchasing PSG’s special-edition ‘Back2Back’ jersey following Saturday’s victory in Budapest. Fanatics, PSG’s exclusive e-commerce operator and master licensee for merchandising, reported that sales spiked by 4,200 per cent in the 12 hours after PSG’s 2025 win over Inter Milan — selling more merchandise in that window than in the previous three months combined.

Although the Nike crest takes precedence on PSG’s primary Champions League final kit, the Jumpman logo features on the club’s fourth and fifth kits, which are typically worn for high-profile Ligue 1 fixtures and major European nights.

The commercial power of the PSG-Jordan partnership was first demonstrated in 2021, when Lionel Messi’s arrival at the club reportedly drove sales of 832,000 jerseys in the first 24 hours — shattering the previous record of 520,000 set when Cristiano Ronaldo moved from Real Madrid to Juventus in 2018. A Champions League title defence is expected to produce a similarly dramatic surge in demand heading into next season.