Mercedes F1 posted £633m revenue and paid £125m in dividends during 2025 season

Mercedes-Benz Grand Prix Limited generated £633.4 million in revenue during the 2025 Formula 1 season and paid £125 million in dividends to shareholders, according to annual accounts filed at Companies House covering the year to 31 December 2025.

Revenue edged up by £1.3 million from £632.1 million in 2024, with more than £415 million of the 2025 total derived from sponsorship and licensing. Profit after tax rose to £125.9 million from £116.9 million the previous year, while operating profit — which the team’s directors describe as their “most dominant metric” — climbed to £166.7 million from £156.2 million.

“This strong commercial performance, coupled with close control of the cost base, resulted in an annual profit after taxation of £125.9 million,” the directors wrote in the report. The dividend payout itself increased from £100 million in 2024 to £125 million in 2025. The filing also confirmed the team was in full compliance with the 2024 FIA Financial Regulations following the governing body’s audit process.

The accounts list 24 team partners active in 2025, with new deals struck with adidas, Meta AI and Nasdaq. Microsoft, Nu and Zuma were added to the portfolio in the first quarter of 2026. Despite the commercial growth, Mercedes received a smaller share of television coverage — falling from 15.5% in 2024 to 13.2% in 2025. The team attributes the decline to McLaren’s championship battle, which drew 24% of broadcast airtime for the Woking outfit.

Off the track, CrowdStrike founder and chief executive George Kurtz became a co-owner of the team in November 2025 through a minority stake in Toto Wolff’s ownership vehicle, Motorsports Invest. Construction of two new buildings at the Brackley factory is expected to be completed in the second half of 2026.

For context, McLaren Racing Limited’s 2025 accounts — filed on 30 September — show revenue of £588.5 million, up sharply from £488.4 million. However, the reigning constructors’ champions recorded a £17.4 million loss for the year, with an operating loss of £42.8 million that the company attributes largely to share-based payments, underscoring the contrasting financial profiles of the two leading teams despite their on-track rivalry.