Manchester United agree record Amazon documentary deal ahead of Champions League return

Manchester United have agreed a record-breaking deal with Amazon Prime to produce an ‘All or Nothing’ documentary series covering their 2026/27 season, the club confirmed, with filming set to take place at their Carrington training ground.

Amazon paid more for access to United than they did for comparable series with Manchester City or Arsenal, making it the most lucrative deal of its kind. The agreement comes after United held talks with Amazon and other streaming services last season, only to pull back following internal deliberations.

Former head coach Ruben Amorim was a central reason the club declined to proceed at that stage. After United finished a deeply disappointing 15th in the Premier League, Amorim was uncomfortable with the intrusion of cameras on a struggling first-team squad, and the board accepted his recommendation to drop the idea. Despite being one of the most candid managers of the post-Sir Alex Ferguson era — widely regarded as second only to Jose Mourinho for quotability — Amorim viewed a documentary as an unwanted distraction.

The calculus has changed significantly under Michael Carrick. United finished third in the Premier League and secured a return to the Champions League, giving the club the confidence that the 2026/27 season will not unravel in front of the cameras. The record fee made the proposal commercially attractive, but the internal mood around the project is also shaped by who is now in the dugout.

Carrick presents a markedly different profile to his predecessor. Where Amorim’s press conferences were appointment viewing — frank, sometimes startling, and rarely predictable — Carrick’s media appearances have been measured and largely unremarkable. United’s communications staff have reportedly welcomed the shift. The club views Carrick’s reserved public manner as a low-risk fit for an all-access format.

The contrast between the two managers was illustrated after United’s 2-1 home defeat to Leeds in April. When pressed on Manuel Ugarte’s form, Carrick offered a public defence of the midfielder — then did not give him a single minute of action for the rest of the season. Amorim, by comparison, spoke openly about Patrick Dorgu’s on-pitch anxiety and acknowledged that Benjamin Sesko was struggling to find his footing.

Amazon’s Prime Video has promised viewers unprecedented behind-the-scenes access, including dressing room footage. With European football returning to Old Trafford next season, the documentary will capture United’s first Champions League campaign in two years.