Fifteen Premier League clubs raise season ticket prices by up to 16% for 2025-26

Fifteen of the twenty Premier League clubs have increased their cheapest adult season ticket prices for the 2025-26 campaign, with rises of up to 16% hitting fans of newly-promoted and recently-elevated sides hardest, according to research published by the Mirror.

Coventry City have imposed the sharpest increase, raising their entry-level season ticket by 16% to £625. Ipswich Town and Sunderland — who have qualified for the Europa League — have both applied 12% hikes, taking their cheapest options to £469 and £550 respectively. Hull City follow with a 10% rise to £396.

At the top end of the market, champions Arsenal have pushed their already-highest cheapest ticket in the division from £921.50 to £978 — a rise of roughly 6%. Manchester United, co-owned by Sir Jim Ratcliffe and the Glazer family, have increased prices by 6% from £608 to £646. Newcastle United, owned by Saudi Arabia’s Public Investment Fund, have raised their cheapest ticket 5% from £695 to £730, though the club has also introduced a new entry-level option on the seventh level of St James’ Park priced at £380. Aston Villa, Brentford and Everton have each applied 5% increases, taking their cheapest seats to £703, £520 and £770 respectively.

Manchester City, Chelsea, Tottenham Hotspur, Nottingham Forest and Crystal Palace are the five clubs that have frozen their cheapest adult prices.

Michael Brunskill of the Football Supporters Association said the research illustrated the wide disparity across the division. “While some clubs offer good value, there are also very expensive tickets out there,” he said. “Our #StopExploitingLoyalty campaign calls for an overall halt on price rises, affordable concessionary tickets, and encourages clubs to sit down with their supporter groups to discuss what is and isn’t reasonable at each individual stadium. The vast majority of a modern club’s revenue comes from media and commercial deals, not gate receipts. Full grounds help to drive those revenues and clubs must respect the amazing loyalty of supporters rather than exploit it.”

Brentford chief executive Jon Varney defended the club’s decision, saying: “Raising ticket prices is not a decision we have taken lightly, but it is necessary in a world of rising operating costs. We carefully considered our approach to pricing for this season as we seek to balance financial sustainability with the demands of competing in the Premier League.”