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PSG extends partnership with Nike until 2037 for €100 million per year

Six years ahead of their current agreement's expiration, PSG and Nike have agreed to an extension through 2037. The new contract increases Paris's annual compensation from €60 million to €100 million.

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PSG extends partnership with Nike until 2037 for €100 million per year
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PSG and Nike have concluded an extension of their kit partnership through 2037, raising the club’s annual compensation from €60 million to €100 million, according to L’Équipe. The agreement, signed six years before the current contract expires, represents a significant increase for the double reigning European champions.

Negotiations began in spring 2025, following PSG’s first continental title. They resulted in an extension of five additional seasons, pushing the collaboration between the capital club and the American brand to 2037.

This new deal reflects a notable commercial rebound for PSG. After a period of decline linked to the successive departures of Neymar, Lionel Messi and Kylian Mbappé — which had weighed on the club’s marketing appeal — Paris has managed to rebuild its brand value through sporting performances and the development of its lifestyle range, notably via the Jordan Jumpman line.

With €100 million annually, PSG is approaching the European summit in kit partnership deals. For comparison, FC Barcelona signed a record agreement with Nike in November 2024 running through 2038, valued at €1.7 billion total, or approximately €113 million per year.

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