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Former All Blacks back Tony Brown signing but question timing of 2028 announcement

New Zealand Rugby has confirmed Tony Brown will join the All Blacks coaching setup in 2028 after completing his Springboks commitments. Former All Blacks Jeff Wilson, Aaron Donald and James Parsons have welcomed the appointment but raised eyebrows at its timing.

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Former All Blacks back Tony Brown signing but question timing of 2028 announcement
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New Zealand Rugby has secured Tony Brown on a two-year deal beginning in 2028, with the former All Blacks back and current Springboks assistant set to join whichever coaching group is in place after the Rugby World Cup in Australia. The announcement has drawn widespread praise for the appointment itself, though several former All Blacks have questioned why it was made before the incoming Dave Rennie-led staff have taken a single training session.

Brown, who earned 18 Test caps for New Zealand between 1999 and 2001, will fulfil his existing obligations alongside Rassie Erasmus and South Africa through the 2027 World Cup before returning home. Rennie and his current All Blacks coaching staff are contracted only until that same tournament, meaning Brown becomes the first confirmed piece of New Zealand’s post-2027 coaching structure.

Jeff Wilson, speaking on a Sky Sport Breakdown special, was enthusiastic about landing Brown but acknowledged the unusual circumstances of the timing. “Look, it’s awesome news. I think it’s great for the fact that New Zealand rugby got the man,” Wilson said. “Interesting timing, but excited for New Zealand rugby once again, because you get the sense you’ve got one of the best in the world working with our best players. I would be absolutely surprised if there’s any coach out there that doesn’t want him.”

Former All Blacks first five Aaron Donald was more openly puzzled. While fully endorsing the appointment, he struggled to understand why it could not have been held back until after the new coaching group was introduced. “For me, it’s just fascinating that you can’t trust three people,” Donald said. “100% I agree with the appointment, absolutely brilliant, let’s lock him in, but I just don’t know how you couldn’t have said right, you three people in New Zealand know, and we will just announce it after that.”

Two-Test hooker James Parsons took a more measured view, directing praise at New Zealand Rugby’s new High Performance Director Don Tricker, whom he credited with driving the process. “There’s one person in this press release that I certainly have a lot of time for, and a lot of trust in terms of the process that would have been run, and that’s Don Tricker,” Parsons said. “He was a big coup for New Zealand Rugby to bring back as head of High Performance, and you know that it would be extremely thorough.”

The consensus among the panel was clear: Brown is a genuine world-class addition to New Zealand’s long-term coaching ambitions. The debate over when to tell the world, it seems, is a secondary concern.

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