England's 2026 World Cup shirt available at a discount after Nike pricing backlash

England’s 2026 home shirt, which drew criticism from supporters when Nike launched it in March at £89.99 for adults and £69.99 for children, is now available at a meaningful discount through a cashback arrangement at Sports Direct.

New members who register a free account with cashback platform TopCashback receive a £15 welcome bonus, which can be applied to Sports Direct purchases. Combined with the platform’s standard cashback rate on the retailer, the effective price of the adult shirt falls to approximately £70.49 — a saving of £19.50, or around 21%. Children’s shirts come down to roughly £51.49, representing a £18.50 saving of approximately 26%. Sports Direct charges £4.99 for standard delivery, though even with postage factored in, the final price undercuts the England Official Store, which sells all three home strips at full retail price.

The shirt itself features a clean white base with navy accents on the shoulders, cuffs and collar, and a red stripe running down either side. Subtle lion and flag imagery is woven into the fabric across the torso, with Nike’s swoosh on the right chest and England’s crest on the left. Inside the collar, the words ‘happy and glorious’ reference the national anthem, God Save the King.

For supporters who prefer a retro option, Kitbag is offering 20% off classic England shirts through a promotion using the code RETRO20, with savings of up to £10 on shirts dating back to the 1966 World Cup final.

England are set to compete at the 2026 FIFA World Cup in the United States, with the tournament beginning on 11 June.