Mbappé ambassador for On: Swiss equipment maker surpasses €1 billion in one quarter

Swiss brand On has crossed the €1 billion quarterly revenue threshold for the first time in its history, just weeks after recruiting Kylian Mbappé as global ambassador. In the third quarter of 2026, the Swiss group recorded 931.4 million Swiss francs (approximately €1.01 billion) in revenue, representing growth of 17.2% year-on-year.

Net profit came in at approximately €176.3 million, compared to €128.8 million in the same period the previous year. Growth spans all business segments: shoe sales, the brand’s core business, rose 15.4% to generate €913.9 million, while textiles jumped 38.7% and accessories 39.2%. All regions worldwide contributed to this momentum.

In September, Mbappé ended his partnership with Nike, the equipment maker that had supported him since childhood, to join On as part of a long-term partnership. Beyond his ambassador role, the France captain is also involved in developing future products.

On noted that its entry into football had delivered its strongest media exposure ever recorded. While the group’s growth cannot be attributed solely to the Real Madrid striker, whose arrival is too recent to impact quarterly sales, the association with one of the world’s most visible sports stars undeniably strengthens the brand’s international profile.