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Martinez's investment rant headlines six explosive moments from Man Utd's All Or Nothing doc

Amazon's All Or Nothing series covering Manchester United's 2024/25 season is shaping up to be compulsive viewing for all the wrong reasons, with Lisandro Martinez's public attack on the club's hierarchy after a Champions League defeat to Atletico Madrid leading a catalogue of damaging moments already captured on film.

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Martinez's investment rant headlines six explosive moments from Man Utd's All Or Nothing doc
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Manchester United’s upcoming Amazon All Or Nothing documentary is already generating headlines before a single episode has aired, with Lisandro Martinez’s explosive criticism of the club’s recruitment strategy — delivered directly to the film crew after a 2-0 Champions League defeat at Atletico Madrid — the most striking moment in what promises to be an uncomfortable watch for those inside Old Trafford.

Martinez, speaking in the immediate aftermath of the Atletico loss, did not hold back. “Really poor. I have to control myself a lot but sometimes is a reflection of the mirror of how is our club at the moment,” the Argentina international said. “We did a fantastic season last season and now we expect more from the top, more players to compete because many teams bring many players as well. I expect more from our technical director [Jason Wilcox]. I have to be honest, as players we have to do more but it is also important when you make a strong squad to be ready for this kind of night.”

The comments drew swift and widespread criticism, with Roy Keane and Jamie Carragher among those to publicly call out the defender. Martinez subsequently acknowledged he spoke out of frustration and was reportedly fined by the club for the outburst.

The timing of the documentary could hardly be more awkward for United and head coach Michael Carrick. The club have endured their worst start to a Premier League season in 40 years, a run that began with a 2-0 opening-day defeat to promoted Hull City — a result that immediately raised questions about Carrick’s readiness for the permanent role he earned after an encouraging stint as interim manager. United responded the following week with a 5-2 win over Ipswich, but the damage from that opening weekend had already been done.

The Martinez outburst is the latest in a sequence of damaging episodes that the Amazon cameras have been on hand to capture. For a series whose format thrives on internal tension and unguarded moments, United’s chaotic start to the campaign has provided the production with more material than it could reasonably have anticipated.

All Or Nothing has previously documented clubs including Manchester City, Tottenham, and Arsenal, with the series typically offering a mix of tactical insight and behind-the-scenes access. In United’s case, the behind-the-scenes reality appears to be the story itself — one of a squad frustrated by the club’s transfer activity, a new manager under immediate pressure, and a hierarchy facing pointed questions from its own players in front of a rolling camera.

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