Hamilton's Dawn Apollo Studios seals multi-year deal with Skydance Sports after F1 film's $634m haul

Lewis Hamilton has signed a multi-year, first-look production deal between his Dawn Apollo Studios and Skydance Sports, the sports entertainment division of Paramount Skydance, building on the momentum of F1: The Movie’s $634 million global box-office run.

Under the agreement, Dawn Apollo will develop and produce scripted, unscripted and animated content, with Hamilton serving as executive producer across all projects. The deal gives his studio a formal home for a slate of ideas the seven-time world champion has been developing while racing for Ferrari.

“I’ve always believed stories can help people see the world differently and spark important conversations,” Hamilton said. “That’s what excites me about Dawn Apollo Studios. It gives us the chance to back projects that feel honest, bold and meaningful, and to create space for voices and perspectives that haven’t always had that opportunity. Skydance Sports understands how powerful sport, culture and entertainment can be in moving audiences, and I’m excited to team up with Jesse and the team to bring those stories to life.”

Hamilton founded Dawn Apollo in 2022 and used it as a vehicle for his involvement in F1: The Movie, the Brad Pitt and Damson Idris-led blockbuster on which he served as executive producer and consultant. The film’s commercial performance has clearly accelerated his ambitions behind the camera.

Speaking at the 2025 Monaco Grand Prix while the film was still in production, Hamilton offered a glimpse of what is in the pipeline. “I’ve got three concepts that I’m writing,” he told reporters. “I’m going to write them with a writer because I’ve never written a movie before. But I’ve got these concepts and these ideas that I’ve come up with for movies. I think two of them will be animations and one of them is already in a phase of the first part of the script already, so it’s exciting.”

He also pointed to a broader content ambition beyond feature films. “There will be documentaries, there will be maybe a TV series at some stage, but mostly movies. I love the development of movies — that’s what I love the most.”

The Skydance Sports partnership gives Dawn Apollo the infrastructure and distribution reach to move those projects from concept to screen, cementing Hamilton’s growing profile as a media producer alongside his continued career on the Formula 1 grid.