Hamilton launches Plus44 pop-up in Singapore with local artist collaboration

Lewis Hamilton’s Plus44 lifestyle brand has made its Southeast Asian debut with a pop-up store at The Shoppes at Marina Bay Sands in Singapore, timed to coincide with the Singapore Grand Prix. The activation, open from 5 to 11 October, marks the first time the label has appeared anywhere in the region.

The centrepiece of the launch is a region-specific capsule collection called Plus44 Marina Spaceport, developed in collaboration with Singaporean artist Jahan Loh. Loh’s signature spaceman character features across race-week merchandise, including a celestial-camo tracksuit that carries his artwork. The broader store offering includes hoodies, T-shirts, shorts, and tracksuits from the main Plus44 range.

Hamilton’s non-alcoholic spirits brand Almave is also part of the Marina Bay Sands partnership. A twelve-month retail presence will run from October through to September next year, and during race week a zero-proof cocktail called “The Lewis” will be served at Bread Street Kitchen and Yardbird Southern Table & Bar as part of an activation named The Almave Circuit, running from 8 to 15 October.

“I’m excited to join forces with Marina Bay Sands to introduce Plus44 and Almave to Team LH and audiences throughout Southeast Asia,” Hamilton said. “Singapore is a city that I always love returning to, and I’m grateful for the support from Marina Bay Sands in providing an incredible platform to bring these brands to life through memorable experiences.”

The Singapore launch is the latest step in Hamilton’s long-running effort to build a commercial portfolio beyond motorsport, spanning fashion, film, and charity. For those unable to visit the pop-up in person, the Plus44 Marina Spaceport collection is also available exclusively through plus44.world.