Dana White challenges Eddie Hearn to settle feud in a London gym after dismissing $10m Misfits offer

Dana White escalated his public feud with Eddie Hearn on Thursday, calling the Matchroom Boxing chairman a ‘bum’ and challenging him to an informal gym fight in London after dismissing a reported $10 million Misfits Boxing offer to stage the matchup as a paid attraction.

Speaking to All Out Fighting following a Zuffa Boxing event in London, White was blunt about his assessment of Hearn’s credentials. ‘Eddie Hearn’s a bum. He’s never boxed, ever,’ White said, before extending an open invitation. ‘If Eddie Hearn wants to fight, he can pick the gym here in London. We’ll go down to the fcking gym, me and him, and we can fcking do it.’

The pair have been trading public barbs over White’s involvement in the upcoming Tyson Fury vs. Anthony Joshua fight, scheduled for December 11 in Cardiff, Wales. That high-profile bout, which Hearn is promoting on the Joshua side, has served as the backdrop for a feud that has grown increasingly personal through a series of public exchanges.

Misfits Boxing had reportedly proposed paying both men $10 million each to compete on one of its celebrity boxing cards, but White disputed ever receiving a formal offer. Despite the promotion insisting an offer was sent to both parties, White maintained he had not been officially approached and showed little interest in turning the dispute into a commercial event.

Rather than a sanctioned bout with a payday attached, White made clear he would prefer to resolve the matter privately and without fanfare — leaving the choice of venue entirely to Hearn. Whether the Matchroom chairman will respond to the challenge remains to be seen.